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Identity

Who we are

Dark warehouses, bright data — ShipViaUS is the connective layer between your promise and the physical world. The Future of Global Freight.

The ShipViaUS thesis

We are not a freight broker with a better slide deck. We are an operating system: milestone contracts with carriers, exception runbooks, and a single event fabric your planners, customs brokers, and finance teams can trust at 2:00 a.m. when a lane hiccups.

Every ShipViaUS engagement begins with a lane truth session — the constraints that actually bind your product: HS volatility, dray capacity, and the hidden dwell that quietly taxes margin.

From Houston, we run a global program office that refuses to let “best effort” pass for service. The network is big; the standards are not negotiable.

Operations and control-tower environment

Milestones

2010

Founded in Houston

Operator-led start with a single thesis: the truth in logistics is a timestamp everyone agrees on.

2013

First ocean contract lane

Deep-sea program with pre-built demurrage risk scoring — finance felt it on day one, not at quarter close.

2016

50 countries live

Control tower SOPs standardized across dray, port, and warehouse nodes without diluting local nuance.

2019

Air freight launch

Uplift and customs cadence for critical cargo — the same data model as ocean, with faster clocks.

2022

1M tons milestone

Proof that disciplined handoffs at scale beat heroic recoveries.

2025

AI-powered tracking

Exception prediction and recommended plays — still overseen by humans with skin in the game.

Behind the brand

Cranes, steel, and salt air — the scenery our operators grew up solving for.

Leadership

No headshots — only outcomes. Initials in neon gradients, because your freight does not care about our portrait lighting.

ML

Morgan Hale

CEO

Ex-carrier exec; obsessed with on-time as a system property.

RO

Rina Okafor

COO

Ports, rails, and the quiet war against dwell time.

EL

Erik Lindström

CFO

Landed cost truth for CFOs who hate surprises in month nine.

SD

Sofia D. Rhee

Chief Product & Data

Makes digital twins line up with physical reality.

Certifications & partners

Seals you can show auditors — not vanity stickers for a pitch deck margin.

ISO 9001 IATA member C-TPAT FIATA AEO certified